T1 - Pre-production

T2 - Production

I started the make the advert by signing the equipment out from school, including camera, tripod and a microphone. Mr Johnson keeps very detailed records of who has what equipment, s it was important to get the details right. I almost made one mistake right at the start by almost forgetting that I needed a tape.

I had arranged to meet my cast members over the park and they were on time so we were able to start filming straight away. There were very few members of the public at the park at that time so we were not worried about being disturbed.

I set up the camera with little effort, getting the camera on the tripod, making it stable and tripping over the mic cable several times. Then I checked the framing of the shots I would need, making mental notes of where the camera would be looking and positioned with each shot.

I filmed each shot several times to get the best result and one thing I had to be careful of was it was quite windy causing the sound to be a series of white noises with a few sentences in between. I then went back to school to upload the footage.

T3 - Post-Production

Organising the Bin

Took the footage from the camera, and organised it into internal shots and external shots, as well as the bar and text as separate clips in the bin. This was done to make it easier to find the clip that I want when  needed.

Range of editing tools

Added in transitions from one shot to the next using edited static, and used the filter "BadTV" to put across the point that things are abnormal.

Audio Mixing

Used the sound level on the side of the track to adjust areas of sound that were too quiet/loud.

Creating text in Live Type

Created the scrolling text across the bottom of the screen using the text available in Final Cut Express and at the end did the same. Making the scrolling text smaller to not distract the audience from the main advert too much.

Importing files and folders (music, titles, etc.)

Imported the image of an assassin at the end from google by downloading it to the desktop and dragging it into the bin, then onto the timeline.

Exporting the film using the correct format settings

Export the final cut of the footage using quicktime conversion and using mpeg-4 compression format, then MP4 file format with MPEG-4 Improved video format using a resolution of 1920 x 1080 to get the best quality possible out of the footage.

Downloading to tape

went onto YouTube and clicked the upload button after signing in, dragged the file into the upload box on the next page and waited for it to process through their system, while waiting for this I was changing the title of the video, making it different from the file and easier to find when searching.

T4 - The Final Advert

Purple box Advert