T2 - Screening

To help evaluate my advert and get some improvements for next time I'll be doing a survey. However I cant guarantee total honesty with this method, as with most methods readily available to me. I will be using survey monkey to create a survey online. Also performing a focus group to get some qualitative feedback.
http://www.surveymonkey.com/s/Q52WX72

The questions I will ask are:
1/ Do you think the advert fits the product?
2/What audience do you think we are trying to appeal to?
3/What do you like about the advert?
4/What would you change about the advert?
5/What would you rate the advert out of 10? (10 being highest, 1 being lowest)

I used mostly open ended questions to get peoples thoughts about the advert instead of restricting them to only a few answers.

The feedback I got from the survey can be considered reliable as it was from people I trust would be honest with their answers. I would improve the process by asking more people and getting a wider audience to ask.

Overall, people seemed to enjoy the advert saying that they enjoyed the overall concept but it needed some refining. Most agreed that the acting was ok, not great, but not terrible. One person said that the text at the bottom of the screen gave them a bit of a headache, and could probably be slowed down. Several also said that the variation of shots should have been greater. The average rate out of 10 was 6.