T5 - Re-draft final evaluation

The advert is for a collection of games called "The Purple Box", featuring 3 games; "Minecraft", "Assassins creed 3", and "Resident Evil 6". Our target audience was teens and young adults from both genders, appealing to both casual and hardcore gamers with the selection of games. The idea behind the advert was to use a unique format, to present the product, in the form of a news report. This will make the advert more memorable, as very few companies use this approach. We also tried to appeal to peoples sense of humour with the use of text scrolling across the bottom of the screen, this gives the impression of an actual news report most of which don't relate in any way to any real news and are just random things we could think of on the spot.

The method I used to get my audiences feedback was to set up an online survey and then ask some people I trust to answer truthfully and speak their mind about what they thought about the advert. The feedback was a mixture of qualitative and quantitative, though mostly (90%) quantitative as the questions I asked required more of a worded answer. The question I asked were;
1.Do you think the advert fit the product?
2.What audience do you think we are trying to appeal to?
3.What do you like about the advert?
4.What would you change about it?
5.What would you rate it out of  10? 10 being highest, 1 being lowest
I asked these questions in particular as they bring out the majority of points that may need improving and what was done well in the audiences opinion.

The response I got from the audience was pretty much unanimous, the advert needed improvement in various aspects such as the shot variation could have been better, along with making it more obvious as to what I was trying to advertise, and removing/tone down the static in certain areas. The audience also agreed for the most part over the target age for the advert, thinking it fit the product quite well, giving the advert an average rating of around 6. However, the responses I got were very mixed and a few answers crossed between like and dislike depending on who watched it. A few of the responses surprised me as without them I wouldn't have said a particular element was lacking such as the comment about the shot time inside being too long, i would justify this by saying that it adds context to the rest of the advert. Overall, I am pleased with my feedback and will be able to use it to improve on future projects.

In my opinion, the most successful part of the advert was the closing graphics, despite simple, it tells the viewer what the advert was about briefly before it ends, making use of common game advert genre convention of showing the product at the end. And the improvements I would make are to make the special effects more suited to the game being advertised, rather than just generic static, on top of this I would make the shots show more of what was going on in the background. As well as made more use of diegetic sound. The majority of the answers from the survey I am happy with and will take on board what they have mentioned for next time. 

The advert was technically well done in my opinion, but admittedly some of the shots could have been better framed, in particular the shot of the attack should have shown more of the attack than the reporter as this was the main piece of action in the advert and without this improvement it isn't entirely clear what is being advertised until the very end, to improve upon this I would re-film this with a mid-shot or a few close-ups instead to get a better idea about what was specifically happening. The idea itself was unique and therefore will stay with the viewer after they watch it. Also having watched the advert, I could have improved on some element on the mise-en-scene, as the outdoor news reader isn't quite as smart as he could have been for example, with his collar being scruffy and out of place.

I achieved my goal to create an original advert to sell "The Purple Box", and it went pretty well, I'm relatively happy with the finished advert but it could always use more improvements.