T2 Styles of Advertising

Styles of Advertising

Advertisers use a range of many different styles of advertising, which include: 

• Humour
• Series
• Scary/shocking
• Dramatic
• Parody
• Sex Appeal
• Celebrity
• Intertextuality

Humour

This advert is humourous because it confuses the child and the audience feel amazed themselves by the new feature on the VW being shown by the advert. Its memorable as it has reference to one of the most loved sagas on the planet. And the style fits the product its trying to sell because no one wants to by a car if theres nothing fun about it, one little feature thats unique to that company and for this the device was successful as the car sold and the advert did its job.

Series



The series I have chosen is the meerkats of 'CompareTheMarket.com', and the device makes them loveable and memorable, so that the audience wants to go to the site for car insurance/compare meerkats, the use of a series makes the product memorable as it sticks with you with every new 'episode' that appears on screens. The device is appropriate for the service because it makes looking for car insurance, a boring thing to do, more enjoyable, and the device is successful as the company has now branched out away from car insurance into other types of insurance and have started giving away toys if you use their services.

Scary/Shocking


The style makes the audience, who smoke, react in a good way, by wanting them to stop smoking because they may be puttung themselves as well as others at risk by smoking, and makes them feel negatively towards smoking in general. The style used makes the advert memorable by leaving the image of the child surroune by a room of smoke and how that must be affecting him/her, and in this respect i think that the advert has been successful as it stops people smoking around others.

Dramatic


Dramatisation works as a style of advertising by making the audience wait in suspense for the advert to end so they can relax agian. The advert is memorable because its an advert for the last harry potter films, supposedly one the worlds most loved wizardy series. and the evice is successful because the drama from the trailer makes viewes want to go see it.

Parody and Intertextuality

Creating a parody of another advert automatically makes it an intertextuality advert as it makes a reference to something else in a different context and then procedes to mock it. The audience react by laughing at the advert and generally finding it funny to watch, making a memorable moment when online or watching TV. The style is appropriate to sell the product, as it brings some fun into the very unfun matter of going to the optition, and in that way its successful as it bringsin more customers to  specsavers.

Sex Appeal and Celebrity



Sex appeal and celebrity can go hand in hand, for example, most hair cair products use celebrities that are seen as desirable in the public eye to advertsie their products. An audience watching the above advert would go away thinking that if they use this product then they will be more atractive because of the person using the product. The advert isnt really memorable as there are hundreds of ths type of advert from the same company, however, the style still fits the product and is appropriate for the style. and the advert is successful as the company still makes money off the product fdeatured in the advert.