T7 - Sources of Information in Advertising

Sources of Information in Advertising

Rate Cards

These are useful to clients and agencies in the advertising industry as they tell the advertiser how much certain times cost on certain channels. For example to have an advert halfway through x-factor would cost more than at 2am. There is also a change in the cost of different regions across the UK, as ITV London wold cost more than ITV South-West, despite the advert being on at the same time. 











Television Ratings

These are useful for an advertiser as it allows them to know roughly how many people are watching at a particular time. This can be useful for advertisers so they know when to make the most use of their advert, reaching out to the largest audiences, and not wasting money advertising to the wrong audience. 

Advertisers Information Pack

An Advertisers Information Pack makes data about how to plan an advert readily available for anyone wanting to advertise. They provide information such as the standards required to have an advert publicized, the limits an online, expandable advert can have (e.g. must have a clear close button, and a max file size). 

Program Profile

A program profile allows the advertiser to find out all they need to know about a particular program, for example if Downton Abbey appeals to a more female, middle-class audience and as such would be more appealing to advertisers for products like hair products, tea, bathroom products, stores like marks and spencers and Waitrose. Whereas a program such as Top Gear on Dave would be more likely to advertise things like cars, insurance and razors.