T1 Forms of Television Advertising

There are many forms of advertising; these include: Animation, series, standalone, talking heads, realist narrative, documentary, and non-realist.

Animation



The benefits of using animation include that the limits of what can be done, in terms of movement, are almost non-existent with the only boundary being the technology of the time. Another benefit is the memorability that comes from an animated advert e.g. The Weetabix is up and about , singing and dancing.
The Drawbacks to using animation are; the time it takes to animate a complex advert can be over several weeks, they can be too unreal that the company takes it too far and doesn't work as an advert but a turn off, or come over a bit forceful like at the end of the Weetabix advert.

Stand Alone


The benefits of using a stand alone advert include; that the advert doesn't have to memorable over a long time, only until the product is bought, like the above advert, the only time the word 'Lexus' is used is right at the end, for a brief moment. Another benefit is that you don't have the restriction that apply to other forms of advertising like series based, where an action may have later repercussions.
the downsides to using a stand alone is that people may not remember the product they just saw an advert for, and cost so much to make only to not make enough profit off the advert.

Series


The benefits of using a series are the memorability from using lovable characters, like the meerkats, and how they develope over time.
A drawback of using a series based advert is that the audience may become bored of it after a while, if alittle annoyed (gocompare.com)

Documentary



A benefit of using a documentary based advert is that it grabs your audiences attention and feeding them information from a supposedly trusted source. for example; The dentist in the advert above expects us to trust his opinion, just because he 'appears' to be a specialist.
A drawback of using this form is that the information can become a bit tedious if too complex, losing an audiences attention and therefore sales, or they make up the information to sell the product.

Text Based


The advantage of using textbased adverts is the viewer has to actually read what information is written to understand what the advert is trying to sell.
the disadvantage of using them is that the words may move to quick for some people to read in time, or are not suited to people who have difficulties reading.

Talking heads



Advantages of a talking head are; they get the message across without any distractions, the information is generally clear and logical, and it saves a lot of money, and time doing and organising an eccentric advert thats unneccesary.
A disadvantage of these is they can become long, tedios and lathargic if used incorrectly.

Realistic Narrative


Using a Realistic Narrative can be beneficial as people can generally relate to the problems shown in the advert, like above, everyone has suffered with bad breath at some point, so the gum stops this.
the disadvantages of using this form is that they can be over done and become a bit unrealistic, e.g. the little things following the guy around in the 'EXTRA' advert.

Non-realistic Narrative



The Advantages of using this is you can make any problem a bit more of a problem by making it worse than it could get in reality, and therefore open this form to other types of products. e.g. the babies with roller skates advertising water.
The disadvantages of these are they can come across as too un-realstic to even exist and then the product loses all meaning, for example; cadbury's using the gorilla playing drums to advertise chocolate.