T1 - Market and Target Audience Research

Market Research


The style used for this advert is 'Stand Alone', which seems ideal for this product as it doesn't always work out for the advertiser to make gaming commercials a series. This is because they make the game sound and look so amazing, only for it to fall over by post-production hype. This live action commercial inspires the viewers imagination about what is actually achievable in-game.



The style used in this advert is animation which is probably the easiest, quickest, most profitable way to do this. The form used is a dramatic backdrop, showing a battle during the War of Independence, this is an interesting time period for the game to be set, with invention and great intuitive minds at the height of its 'power'.
The style used for this advert is drama, and its effective use of the darkness shows the known basics of the Batman series, the dark persona Bruce takes on to create 'The Dark Knight', and how the separation of these two worlds is destroyed at the end of the advert, without revealing too much of the story at the same time.



An advert for Minecraft uses animation to advertise its features, however it would be difficult to develop a  live-action version, following the nature of the game and its cube-like form. The advert clearly aids sells as the game has sold over 8 million copies worldwide and rising.


This advertisement for Resident Evil 6 effectively uses the dramatic style of advert and a bit of shocking and scary, with all the zombies and the 'jumpiness' they exert within the game which is captured within this, rather long, 3 minute advert.

None of these adverts use the format we have chosen, a news report. 

Target Audience Research

1/What games would you like to see within a game-box?
-Call of Duty
3
-Resident Evil
11
-Skyrim
12
-Minecraft
9
-Batman: Arkham City
14
-Assassins Creed 3
17
-Other (please specify)
Tetris - 1
Halo - 2

2/Should we aim advertising at a particular gender?
-Male
12
-Female
11
-Both
24

3/How many Games would you like to have inside the package?
- 1-3
16
- 4-6
22
- 7+
5

4/What age restrictions would you recommend, based on the games you have selected?
- 3+
 4
- 7+
9
- 12+
14
- 16+
18
- 18+
11
5/Would you be appreciative of any Pre-order bonus or future DLC?
-No
15
-Yes (specify if possible)
24

With these results, we have come to the conclusion to make the product/advert about 5/6 games: Batman:Arkham City, Resident Evil 6, Minecraft, Skyrim, Assassins Creed 3, with a pre-order bonus of 'Pong!'. We shan't aim advertising at any specific gender, with an age restriction of somewhere in the region of 12-16+.

Focus Group