T4 - Identifying Potential Problems

Potential Problems	Effect	Resolution
Copyright music	N/A - no music	N/A
Copyright of ideas	No other official advert has used a News report, to my knowledge	N/A
Risky content	Minimal violence	Have the advent shown at a later time
False advertising	Audience mistake footage for in game footage/cinematic.	Tried to keep the advert as close to a representation to the games as possible, without using actual game footage, while stating that the advert doesn't use any in-game footage.
Product placement		Each product is  given its own version of the advert