We decided to use a news report as the base idea, with the games causing chaos in a city, with characters from the games existing in the real world. Range of games to appeal to most audiences, using only mild references as to not alienate a portion of the market.
We deliberately want to create a parody style advert as humor is one of the most memorable type of advertisements. Parodying a breaking news report means the advert will catch the attention of all the audience members as well as go on to recognize the key game characters.
We have designed a series of three advert that use the same concept of a news report but each using a different character to enable us to advertise all the games in the Purple box. A series is another really useful form of advertisement because it uses repetition to stick in he minds of audiences.
My individual advert in the series is going to advertise Assassins Creed 3. I want the combination of studio footage and location footage to give it a real life feel, I want to include static footage to emphasize the idea of chaos ensuing the city. I am going put the banner at the bottom of the shots to make I seem real but deliberately made them silly so that anybody thinking it is a real news report will realize upon reading the scrolling news stories.
We deliberately want to create a parody style advert as humor is one of the most memorable type of advertisements. Parodying a breaking news report means the advert will catch the attention of all the audience members as well as go on to recognize the key game characters.
We have designed a series of three advert that use the same concept of a news report but each using a different character to enable us to advertise all the games in the Purple box. A series is another really useful form of advertisement because it uses repetition to stick in he minds of audiences.
My individual advert in the series is going to advertise Assassins Creed 3. I want the combination of studio footage and location footage to give it a real life feel, I want to include static footage to emphasize the idea of chaos ensuing the city. I am going put the banner at the bottom of the shots to make I seem real but deliberately made them silly so that anybody thinking it is a real news report will realize upon reading the scrolling news stories.
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